Many organisations find themselves with pockets of innovation that work well, but no simple way to join them up. For growing SMEs or business units, Zone 2 (Coordinated) can be a sensible, “good enough” target - a basic, repeatable system rather than a big innovation engine.
This Insight explains what Zone 2 looks like in real life (local pilots, patchy processes, unclear ownership), why that isn’t necessarily a problem, and how a light, shared pipeline can turn scattered efforts into a more consistent flow of small improvements without building a heavy innovation bureaucracy or chasing certification.
In this Insight you’ll discover:
- When Zone 2 is a pragmatic choice for your current ambition, complexity, and risk appetite.
- Typical Zone 2 symptoms: islands of good practice, ideas dying between enthusiasm and execution, and confusion about “how we do innovation here”.
- What healthy Zone 2 looks like: a simple idea‑to‑implementation path, light‑touch roles, and a few basic metrics that show innovation is contributing without over‑engineering the system.
If you’d like a quick, ISO‑aligned view of which zone you’re innovating in, and what “good enough” looks like for your context, you can also try the free Celsio Innovation Pulse Check.
